Experience
Associate Product Manager 2
LeadSquared
October 2024 - Present
- Spearheaded the 2-quarter product roadmap for 'Landing Pages Pro' and 'Widgets', key drivers for the Marketing CRM's North Star Metrics. Delivered a suite of transformative features including a dynamic 'Add Section' tool, Theme Builder, and Export/Import functionality. Decreased average page creation time by 60% and increased user satisfaction scores by 40%. The 'Add Section' feature achieved universal adoption, with 100% of newly created landing pages utilizing it at least once.
- Pioneered the initial strategy and development for the next-generation AI Page Builder.
- Successfully championed the development of a new 'Referral Portal' by presenting research that quantified significant unmet demand, including 10+ inbound customer requests per month. Secured executive buy-in and a dedicated engineering pod, positioning the company to capture a high-value customer segment upon launch.
- Engineered an AI-assisted cohort analysis using Python to visualize adoption trends and identify churn-prone customers, translating insights into targeted interventions that successfully won back 5% of at-risk Customers and accelerated Landing Pages Pro adoption.
Associate Product Manager / UI/UX Designer
LeadSquared
Jun 2023 – April 2025
- In a hybrid APM & Product Designer role, managed the end-to-end development of the 'Pop-Up Builder,' personally leading all user research, wireframing, and design execution. Empowered non-technical marketing teams and drove a 5% increase in customer conversion rates.
- Spearheaded the product strategy and executed the complete design for the 'Mobile Editor' and other usability features like 'Hide on Device.' This initiative, owned from initial concept to final release, resulted in a 30% increase in mobile builder usage and an 80% reduction in mobile-related support tickets.
Intern UI/UX Designer
LeadSquared
Jun 2022 – Jun 2023
- Spearheaded the 6-month strategic migration of the company-wide design system from Adobe XD to Figma, a project aimed at increasing product development velocity and eliminating design inconsistencies.
- Led the foundational design of 'Landing Pages Pro' by translating user research into wireframes and interactive prototypes, securing early stakeholder buy-in for a major new product line.
- Shipped the 'Save as Draft' feature for forms to directly address a primary cause of user drop-off and improve the lead capture experience.
Skills
- Product Management & Strategy: Agile, Scrum, Product Roadmapping, Stakeholder Management, Strategic Prioritization, Backlog & Story Writing (JIRA), Market Research, Competitive Analysis, Requirements Gathering, Product Lifecycle Management
- Data-Driven Decision Making: Cohort Analysis, A/B & Z Testing, Statistical Analysis, Python (Pandas), API Integration, Analytics Platforms (Pendo, New Relic, MS Clarity), Data Visualization, Metrics Tracking
- User-Centric Design: User Research, Usability Testing, User Journey Mapping, Figma, High-Fidelity Prototyping, Interaction Design, UX/UI Principles
- Go-to-Market & Enablement: Customer Onboarding, Sales Enablement, Marketing Campaigns, Competitive Analysis, GTM Strategy, Product Launch, Customer Adoption Metrics
- Engineering & Development: Proficient in front-end technologies
Achievements
- Double Promotion: Achieved double rapid promotions within leadsquared by consistently exceeding product KPIs and expectations, leading multi-quarter strategic initiatives
- Spotlight Award – Customer First: Honored for executing customer-first initiatives that significantly improved retention, and CSAT.
- Product Growth Leadership: Led data-informed roadmap decisions that delivered measurable user adoption gains and reduced feature churn through rigorous experimentation and analytics.
- Process Innovation: Introduced structured backlog refinement and prioritization frameworks (RICE, MoSCoW), improving delivery predictability and stakeholder transparency.
About
- Associate Product Manager II with 3+ years in building and scaling B2B SaaS CRM and Marketing Website Builder platforms.
- Former Product Designer with strong UX and systems-thinking foundation; drives data-informed product strategy and cross-functional execution.
- B.Tech in Computer Science and Engineering with deep frontend expertise, enabling effective collaboration with design and engineering teams.
- Owns end-to-end delivery of builder ecosystems—leading zero-to-one launches like Landing Pages Pro and scaling strategic modules such as Design System, Design Templates, Mobile Editor, Pop-Up Product, Hide on Device, Save as Draft, Scroll To, and User Shadowing.
- Focused on shipping performant, scalable, and extensible systems that empower non-technical users to create autonomously and drive product-led growth.