Experience
Associate Product Manager 2
LeadSquared
October 2024 - Present
- Landing Pages Pro & Widgets
- Spearheaded a 2-quarter roadmap driving the Marketing CRM's North Star Metrics.
- Delivered a dynamic 'Add Section' tool, Theme Builder, and Export/Import functionality.
- Decreased page creation time by 60% and increased user satisfaction by 40%.
- Achieved 100% adoption for the 'Add Section' feature on all new landing pages.
- Next-Generation AI Page Builder
- Pioneered the initial product strategy, architecture, and development pipeline.
- Engineered an AI-assisted cohort analysis using Python to visualize adoption trends.
- Translated data insights into targeted interventions, winning back 5% of at-risk customers.
- Referral Portal
- Championed development by quantifying unmet demand (10+ inbound requests per month).
- Secured executive buy-in and a dedicated engineering pod for execution.
Associate Product Manager / UI/UX Designer
LeadSquared
Jun 2023 – April 2025
- Pop-Up Builder
- Managed end-to-end development in a hybrid APM and Product Designer role.
- Led all user research, wireframing, and design execution.
- Empowered non-technical marketing teams, driving a 5% increase in conversion rates.
- Mobile Editor & Usability Architecture
- Executed the complete design and strategy for the Mobile Editor and 'Hide on Device'.
- Increased mobile builder usage by 30%.
- Reduced mobile-related support tickets by 80%.
Intern UI/UX Designer
LeadSquared
Jun 2022 – Jun 2023
- Design System Migration
- Spearheaded a 6-month migration from Adobe XD to Figma across the company.
- Increased product development velocity and eliminated cross-team design inconsistencies.
- Foundation for Landing Pages Pro
- Translated user research into wireframes and interactive high-fidelity prototypes.
- Secured early stakeholder buy-in to greenlight a major new product line.
- Form Experience Optimization
- Shipped the 'Save as Draft' feature, directly addressing a primary cause of user drop-off.
Skills
Product Management & Strategy
- Agile, Scrum, Product Roadmapping, Stakeholder Management
- Strategic Prioritization, Backlog & Story Writing (JIRA)
- Market Research, Competitive Analysis, Lifecycle Management
Data-Driven
- Cohort Analysis, A/B & Z Testing, Statistical Analysis
- Python (Pandas), API Integration, Analytics Platforms (Pendo, MS Clarity)
User-Centric Design
- User Research, Usability Testing, User Journey Mapping
- Figma, High-Fidelity Prototyping, Interaction Design
Go-to-Market
- Customer Onboarding, Sales Enablement, Marketing Campaigns
- GTM Strategy, Product Launch, Customer Adoption Metrics
Achievements
Double Promotion
- Achieved rapid promotions by consistently exceeding product KPIs.
- Successfully led multi-quarter strategic initiatives across the platform.
Spotlight Award
- Honored for executing initiatives that significantly improved retention and CSAT.
Product Growth
- Led data-informed roadmap decisions delivering measurable user adoption gains.
- Reduced feature churn through rigorous experimentation and analytics.
Process Oriented
- Introduced structured prioritization frameworks (RICE, MoSCoW).
- Improved delivery predictability and stakeholder transparency.
About
Background
- APM II with 3+ years in building and scaling B2B SaaS CRM and Marketing Website Builder platforms.
- Former Product Designer with strong UX and systems-thinking foundation; drives data-informed product strategy and cross-functional execution.
- B.Tech in Computer Science and Engineering with deep frontend expertise, enabling effective collaboration with design and engineering teams.
Impact & Ownership
- Owns end-to-end delivery of builder ecosystems—leading zero-to-one launches like Landing Pages Pro.
- Scaled strategic modules such as Design System, Templates, Mobile Editor, Pop-Up Product, Hide on Device, and Save as Draft.
- Focused on shipping performant, scalable, and extensible systems that empower non-technical users to create autonomously and drive product-led growth.